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Why do you need to be culturally equipped when it comes to working globally?

Why do you need to be culturally equipped when it comes to working globally?

During the pandemic, many businesses worldwide shut down, resulting in millions of job losses. Simultaneously, market dynamics compelled multinational and local organizations to seek new partners and joint ventures in global markets. Companies have been recruiting staff from diverse cultural backgrounds, leading to new cultural challenges in client and candidate interactions across various industries.


A clear understanding of foreign cultures is vital for various aspects of business, such as entering new markets with existing products and services, developing offerings for new customer bases, and identifying emerging, disruptive competitors that were previously unknown.


When discussing self-awareness, particularly concerning leadership, the focus often centers on internal self-awareness, encompassing an individual's perception of their strengths, weaknesses, values, and aspirations. While this is crucial, it neglects another critical facet of self-awareness: how others perceive you. Incomplete self-awareness occurs when you fail to accurately gauge how others view you.


People interpret your actions and behaviors through their own cultural filters and perspectives. This aspect represents half of the overall picture, and neglecting it handicaps your decision-making. Isn't it essential to address the missing side of the picture before proceeding?


So, what might happen if you remain unaware of half of the concealed details? Your new or expanded division could falter. Your career may stall or decline due to perceived underperformance. Your reputation, as well as your company's, may suffer. Promotions become challenging to attain, and demotions could become a reality.


Do you embrace different perspectives, or are you steadfastly attached to the lens you've always known?

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